April 6, 2020
The University of Georgia Athletic Association’s revenue has increased 68% in the past five fiscal years. Expenses shot up 55% in the same time period. UGAAA has seen more growth in revenue and expenses between 2014 and 2019 than all but two public SEC schools, Texas A&M and Mississippi State. Vanderbilt, a private university, doesn’t have publicly available data.
Georgia’s financial growth enabled it to upgrade football facilities and spend more money on recruiting football players from across the nation. The football team’s success in turn helps support 17 other Georgia teams, as men’s basketball is the only other team to turn a profit from as far back as the 2016 fiscal year.
The rise in revenue and expenses coincided with two events. One was the creation of the Magill Society by UGAAA in September 2015 to help boost contributions. Each member of the Magill Society, a group of about 1,200 donors, must pay a minimum donation of $25,000, which is often paid over the course of five years.
Graphic by Delaney Williams